hei77's Privacy Policy —
Your Data Is Our Responsibility
We are fully transparent about how your personal information is collected, stored, and protected on the hei77 platform. Protecting your privacy is our top priority.
Introduction & Scope
This privacy policy applies to the hei77 website (https://hei77.lat) and all associated services. By accessing or using this site, you are considered to have accepted the terms of this policy.
hei77 is a trusted online betting and casino platform that provides a safe and enjoyable gaming experience for users in Bangladesh. We believe that protecting the privacy of your personal information is a fundamental responsibility. This privacy policy describes how hei77 collects your personal information, how that information is used, who it may be shared with, and what steps we take to keep your data secure.
This policy has been prepared in accordance with the Bangladesh Information and Communication Technology Act and international personal data protection standards. If you find anything in this policy unclear, please contact our support team — we are always here for you.
What Information We Collect
2.1 Information You Provide Directly
When you open an account on hei77 or use our services, the information you voluntarily provide may include:
- Full name, date of birth, and national identity card number
- Valid email address and mobile phone number
- Residential address
- Financial transaction details (related to bKash, Nagad, Rocket, Upay, or bank transfers)
- Documents required for identity verification
2.2 Automatically Collected Information
While you use our platform, the following information may be collected automatically:
- IP address, browser type and version
- Device type, operating system, and screen resolution
- Date and time of website access (per Bangladesh Standard Time, UTC+6)
- Which pages you visited and how long you stayed on them
- Referral URL (the site you came from before reaching ours)
- Gaming activity logs and transaction history
2.3 Cookies and Similar Technologies
hei77 uses cookies, web beacons, and similar technologies to improve your browsing experience and ensure the functionality of our services. How this information is used is described in detail in section 5.
Purpose of Data Use
hei77 uses collected information only for the following legitimate purposes. We never use your information for unnecessary or unauthorized purposes.
3.1 Service Delivery & Operations
- Creating and managing accounts
- Providing gaming services, bonuses, and promotional offers
- Processing financial transactions — completing deposits and withdrawals
- Maintaining transaction history and statements
- Verifying user identity and confirming age
3.2 Security & Fraud Prevention
- Detecting unauthorized access and fraudulent activity
- Verification required to prevent money laundering
- Preventing cyberattacks and data breaches
- Implementing responsible gaming policies
3.3 Service Improvement
- Analyzing and improving the user experience
- Developing new features and services
- Identifying and resolving technical issues on the platform
- Providing personalized gaming recommendations
3.4 Communication & Customer Support
- Sending important account-related notifications
- Providing 24/7 customer support (via live chat and email)
- Sending promotional messages based on your consent
- Notifying you of policy changes
Data Disclosure & Sharing
Important: hei77 never sells your personal information to third parties. Information may only be disclosed in the limited circumstances described below.
4.1 Service Providers
We work with certain trusted third parties to operate our services smoothly, such as payment processors (bKash, Nagad, Rocket, Upay, and banking partners), identity verification agencies, and technology infrastructure providers. These parties may only use your information to provide the specific service — not for any other purpose.
4.2 Legal Obligations
hei77 may be required to disclose your information in response to applicable laws in Bangladesh, court orders, or valid requests from government authorities. In such cases, we will provide only the minimum necessary information and will make every effort to notify you where possible.
4.3 Business Transfers
In the event of a future merger, acquisition, or asset sale, user information may be part of the transferred assets. You will be notified in advance in such a case.
Cookies Policy
5.1 Types and Purpose of Cookies
hei77 uses various types of cookies that serve the following purposes:
- Essential Cookies: Ensure the basic functionality of the site — maintaining login sessions, security verification, and so on. These cannot be disabled.
- Functional Cookies: Remember your preferences, such as language settings and site customization.
- Analytical Cookies: Tell us how users are using the site — helping us improve our services.
5.2 Cookie Controls
You can disable or limit non-essential cookies by changing your browser settings. Keep in mind that disabling certain cookies may limit some site functionality. Essential cookies remain active at all times because the site cannot function properly without them.
Data Protection Measures
hei77 follows industry-standard security technologies and practices to protect your personal information. Our security infrastructure is continually reviewed and improved.
6.1 Technical Protection
- SSL/TLS Encryption: All data exchanged between your browser and our servers is protected by the highest-grade SSL encryption technology.
- Encrypted Storage: Sensitive information is stored in encrypted form.
- Firewall & Intrusion Detection: Advanced firewalls and automated threat detection systems are active.
- Two-Factor Authentication: An additional layer of security is applied for account access.
6.2 Data Retention Period
hei77 retains your personal information only for as long as it is needed to fulfill the relevant purpose or to meet legal obligations. For active accounts, information is retained while the account remains active. After an account is closed, certain information may be kept for a specified period to meet legal and regulatory requirements.
6.3 Access Controls
Only authorized hei77 staff may access your information, and only for the purpose of carrying out necessary tasks. All staff are bound by confidentiality agreements and receive regular security training.
Third-Party Links & Services
7.1 Third-Party Limitations
The hei77 platform may contain content from game providers such as Pragmatic Play, Evolution Gaming, Spribe, and others. These third parties have their own privacy policies that are outside hei77's control. We are not responsible for information collected through those services.
7.2 Payment Processors
For financial transactions (bKash, Nagad, Rocket, Upay, and bank transfers), the relevant payment processors follow their own security policies. hei77 never stores your complete payment card details or mobile banking PIN.
User Rights
As a user of the hei77 platform, you have the following rights regarding your personal information. Contact our support team to exercise these rights.
8.1 Right to Access
You may request at any time to know what information hei77 holds about you. We will provide you with a summary of that information within a reasonable time.
8.2 Right to Rectification
If your profile contains any incorrect or incomplete information, you may request a correction. This can be done through account settings or by contacting our support team.
8.3 Right to Erasure
In certain circumstances, you may request that your personal information be deleted. However, some information may need to be retained due to legal or regulatory obligations — in that case, we will explain the situation to you.
8.4 Right to Object
You have the right to object to the use of your information for marketing communications, profiling, or other specific purposes. We will action your request as quickly as possible.
8.5 Right to Portability
You may request a copy of the information hei77 holds about you in a structured, readable format. Contact our support team to exercise this right.
Children's Privacy
9.1 Age Restrictions
hei77 strictly provides services only to those aged 21 or above. We do not intentionally collect personal information from anyone under the age of 21. If we learn that a minor has registered on our platform, we will immediately close that account and delete the associated information. Age verification is an essential part of our registration process.
Policy Changes & Updates
10.1 Change Process
hei77 may change or update this privacy policy from time to time — in light of service developments, legal changes, or regulatory requirements. If significant changes are made to the policy, we will send a notification to your registered email address or display a notice in a prominent place on the site.
10.2 Effective Date of Changes
The updated policy will take effect from its publication date. Continued use of hei77 after any changes will indicate that you have accepted the new policy. We will always display the "Last Updated" date at the top of the page so you can easily see when the policy was most recently changed.
Contact & Complaints
11.1 Privacy-Related Contact
If you have any questions, concerns, or requests regarding this privacy policy or your information, please contact us in the following ways:
- Email: [email protected]
- Live Chat: 24/7 support is available through the live chat section of the site
- Support Language: Support is provided in both Bengali and English
11.2 Complaint Resolution
If you have any privacy-related complaints, we take them seriously. After receiving a complaint, our team will contact you as soon as possible and try to find a resolution. hei77 always treats its users' privacy with the utmost respect and importance.